Earn more.Work less.For experts and creatives tired of the grind — and ready to actually live.
Build UpstreamRevenue systems for expertsAvailable
My results — one person, one system. Tiny teams (2–3 max), no investors.
Cumulative Revenue
6.9M €
Track Record
18+ Years
Founded
4Companies
∅ My effort in ongoing operations
12h / Week max.

Becomes your system that generates revenue while you live.

01Positioned so nobody asks about the priceActive
02Content that sells for youActive
03The right clients find you — not the other way aroundActive
04Processes that run without you — and grow with youActive
05Results in 90 daysActive
Results — not promises
Hempura
3.4 M €
Supplements · DACH · Hemp
From zero to market leader. Hemp supplements for pets. 2-person team + 1 freelancer — minimal fixed costs, maximum margins. Automated commission system for offline affiliates: vets, farriers, coaches.
Kenzie Dysli
2 M €
Horsemanship · Online Courses · Coaching
100% my strategies. Complete marketing system for a horsemanship entrepreneur. 3-person team, freelancers only as needed — high ROI at low running costs.
Lotusgrill
1.5 M €
Premium Grills · E-Commerce · 5 Years
Systematically built, keeps running. Online sales for premium grills. 2-person team, freelancers as needed. Built over 5 years — revenue at minimal operating costs.
Combined from 3 projects6.9 M €
2–3 Person TeamsHigh MarginsNo InvestorsFreelancers only
I never built a company to get rich. I built systems to be free.
Stefan — Build Upstream
Stefan

Stefan

Strategist, Marketing System Builder, Architect
4
Companies
18+
Years
6.9M
Revenue
12h
Per Week

Built four companies generating millions — while traveling the world, raising a family, and competing in international senior tennis tournaments. Ranked top 300 worldwide. All at 12 hours a week. Then I built the exact same systems for experts. Same principle, same results. Because business was never the goal — living is.

max. 12h / Week — the rest runs
Location-free
System-First
No cold outreach
How it works

These systems made me free. Now we build yours.

01

Deep Dive

You're the expert. I'm the architect. Together we extract what makes you unique — your knowledge, your methodology, your way of thinking. That becomes the foundation of your authority. No questionnaire. No template. Just you.

→ Your authority stands on YOUR strengths — not on marketing fluff
02

Strategy & Positioning

Premium clients who recognize your value — not price shoppers. We sharpen your positioning until it's clear why clients come to YOU. Content, channels, messaging — all from one piece.

→ No more competing on price. Clients come because they want YOU
03

System Build

Your complete infrastructure — website, content system, lead generation, sales — built as ONE system that interlocks. No stitching together 15 tools yourself. From first touchpoint to close.

→ A revenue machine — not a toolbox you have to manage yourself
04

Handover

The system generates leads while you work with clients. Max 12h effort per week for ongoing operations. Your business scales without you working more.

→ Freedom is not a promise — it's how the system is built

Ready for a business that works for you?

In 30 minutes we analyze your business and show you the concrete path to a system that generates revenue — while you live.

30 Min — Discuss your system